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Revising the Playbook
My team of three won the 2020 Grand Prize for the Jack Koten Page Principles Case Study Award for our project, Revising the Playbook. The case study investigates how Dick's Sporting Good's communication strategies evolved within the context of the highly charged political arena of gun reform.
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In addition to the report, a presentation and teaching notes were created for instructors to utilize in the classroom.
Project Press Links
The bulk of this project was created in a collaborative effort. The design work in the book and teaching notes are my own.
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