Gatos 34 Marketing Strategy was a project developed in my Marketing for Strategic Communication course. My team of three created a new product, a cat backpack, for the well-known backpack company, Osprey. It was our job to create the specs for the product and determine how the company would market not only a new product, but a new product category for their company. 

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Our product description, mockups, thorough market analysis and unique value proposition received high remarks. Our professor even thought it was a real product!