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MetroEast

This communication campaign was a collaborative project that involved producing original work for a local Portland media company, MetroEast. I served as the account executive for my team of six and led the development of each project component. I was responsible for the execution of plan elements, served as the primary contact with client and my professor and was responsible for team management and coordination. Below are a few sample pages from the 43 page document.

Project content was a result of team collaboration. Copy editing was done by myself and Olyvia Chac (head of research and copy). Design was primarily done by Rui Zhao (head of creative and branding) with some contribution by me.  
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